Your Mission

16 Nov

What exactly is a mission statement?

The most important part of the business plan is your mission statement.  The mission statement is going to set the tone for every decision  your business makes!  It is a brief statement that completely sums up your business,  and what makes it unique.  I can not stress enough the importance of the mission statement, and it should not be taken lightly.  This is not an area of your business plan that will come easily and you should be spending a great deal of time making sure the wording of the mission statement is precise.

Why?  If you’re reading this your probably looking to start a cake business or a bakery, so why can’t your mission statement just say something like “to make really great tasting cakes that are beautiful.”  If you are starting a cake business, yeah I hope you make beautiful and tasty cakes, but a mission statement like that is not original and is not going to help your business make long term decisions.

Let’s look a a few examples of some really great mission statements:


Google’s mission is to organize the world’s information and make it universally accessible and useful.

Stephen R. Covey’s Mission Statement:
To inspire, lift and provide tools for change and growth of individuals and organizations throughout the world to significantly increase their performance capability in order to achieve worthwhile purposes through understanding and living principle-centered leadership.


Facebook’s mission is to give people the power to share and make the world  more open and connected.

What do these mission statements have in common?    They are specific to their organization’s core values, but they don’t have to outline every detail of what they do.  Try to focus on wording that gives you room to grow but defines how unique your business is.  Whenever a decision needs to be made you should be able to look to your mission statement and ask “does this fit with our mission?”  If the answer is “no” than that decision is made.

Take a lot of time on this part of your business plan.  It will pay off in the end!

Next Tuesday – Vision



The Business of the Biz

9 Nov

As you know we moved to Atlanta, GA last summer with the hopes of taking Sweetie Cakes & Pies to the next level and open up a shop.  We have spent a lot of time planning this and trying to make it work and sadly it is just not in the cards right now.  It doesn’t mean we are giving up, we love making cakes and are compelled to.  We’ll still be posting cakes, photos and videos here for everyone to see.  It is our hobby and that is not going to change.

How did we come to this decision?  A business plan!  I know there are a lot of other cake artist out there who want to  turn their passion into their career but aren’t sure how to go about doing it. The first step is a business plan.  It will force you to think of all the logistics involved in your endeavor.  A new business is hard enough to run and most of them fail.  Jumping into it without a business plan is a sure fire way for that to happen.

A business plan isn’t as scary as you might think.  We spent several weeks putting one together for Sweetie Cakes & Pies only to realize that now wasn’t the best time for us to do this.  Hopefully there will be a time in the future that it will be possible.  Without this essential tool we would have been heading down a road to failure.  So no other cake artist faces this, we will be posting business planning tips on this web page once a week.  Check back every Tuesday.  I hope that it will inspire other artist to take the business side of their creations to the next level.

Check back next Tuesday for Mission and Vision!

Mini Coop Cake

21 Oct

Mini Cooper Cake

Last month was my birthday!  So this post is a little over due, but worth the wait!  Dan made me a cake that looked like a Mini Coop, my dream car.  He customized it to my liking, hot pink, white racing strips, and a ladybug on top.  He did the cake completely on his own and it turned out awesome.  So good, we made it into a two part Cakeisode.  The first part is for all the bakers out there.  If you love to bake and are looking for some tips on the how to achieve a light, fluffy cake, check out Dan’s tips.  The second part is a more classic cakeisode that focuses on the design and decorations of the cake.

The cake was yellow pound cake with strawberry buttercream filling.
Enjoy the photos and videos!!!

Fat Friday – Peach Cobbler

24 Sep

One thing I love about Georgia is the peaches!  I made this really simple peach cobbler and it was AWESOME.  I just pulled the recipe off line.  We added some fresh squeezed limes just to see what it would do, and the result was nothing.  You couldn’t taste it at all.  If you are going to add something to this recipe, let it be lemon zest.

As everyone in the north kisses summer good bye, I’ll still be enjoying peaches and sun for a while! 🙂

Here is the link to the recipe.

Gage had some friends over, so this peach cobbler only lasted about 15 minutes!  Enjoy everyone.

Work It Wednesday – Apple Tart

22 Sep

I haven’t forgotten about Work It Wednesday, my waste line just can’t afford it.  So when I get the urge to bake, I’ll be sure to bake from the FCI book and post it.  If you aren’t familiar with the FCI book, check it out.  It is a great resource for any kitchen.

This week I made an Apple Tart.  If you actually attend the FCI pastry arts program this is what you make on the first day.  I followed the instructions as best I could.  The end result tasted great!  I found myself having to bake it a little longer than the recipe called for.  Also my cutting skills are improving (no injuries this time), but they aren’t perfect…

Once again this dessert didn’t last very long!

slice of apple tartapple tartThe anatomy of the tart is: a pie crust, apple compote, and then sliced apples.  I used golden delicious apples.  I think the key ingredient in this recipe is the vanilla bean.  If you are making an apple pie or tart at home and want to kick it up a notch, add the seeds from a vanilla bean!  You won’t be sorry.

Cakeisode Four- Hot Tub Time

20 Sep

Hot Tub Cake, Man's Birthday Cake

Here is Dan’s birthday cake that I made for him.  It is also the subject of Cakeisode Four!  Dan worked so hard on getting that hot tub working and we love it.  I thought this was a cute way to pay him back and say Happy Birthday!  I hope you enjoy it.

Cakeisode Three – Roller Skating/Cello

14 Sep

Cello Cake, Roller Skate Cake

Last month we made this cake for Dan’s friend’s son.  It was a big hit at his 12th birthday party.  The cakeisode features our journey making the cake and also about us finding out that I wasn’t selected for the Cake Boss Reality show.

The cake is chocolate cake with chocolate fudge filling.

P.S. I did NOT roller skate into the party carrying the cake like The Cake Boss did.  I am way to clumsy for that!

P.S.S.  I have never over slept for anything in my life!  When I say over slept, I gave myself three hours instead of four, when I really only needed two…

Enjoy the video.

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